Enhance efficiency, boost ROI and improve profitability with Tambo Compass.
Tambo Compass provides 360 view of your Amazon channel simplifying complex Amazon data
Built by
Amazon experts
All your Amazon analytics
in one place
Complex data
simplified
Dedicated analyst
support
Used and trusted by category leaders
Across a series of user friendly dashboards, Tambo Compass gives you easy to understand, unparalleled actionable insights.
Tambo Compass Dashboard features:
RETAIL
Sales Overview
- Interactive overview of key metrics and performance over time
- 360 visibility with total brand, range level and top performing ASINs view
- Custom date ranges and period comparisons
ASIN Performance
- Identify and prioritise your immediate action plan to increase sales at an ASIN level
- Highly actionable dashboard, plotting ASINs on a matrix comparing traffic vs conversion
- Conversion, traffic and ASP trend visualised over time
ADVERTISING
Sponsored Ads Overview
- Key metrics and performance over time by ad type, targeting type or product range
Sponsored Ads Detail
- Campaign level view to easily identify optimisation priorities and increase efficiency
DSP Overview
- Key DSP metrics including new to brand and performance over time
Paid vs Organic
- Combines retail and sponsored advertising data for a true 360 view
- Conversion path analysis
- New customer 360
- Lifetime customer value
- Advanced attribution
- Audience overlap
CATEGORY
Market Share
- Monitor your market share in any Amazon category
- Track your market share vs specific competitor segments
Category Trends
- Understand the size of prize with visibility of category level sales
- Identify fast moving or declining sub categories
Competitor Monitoring
- Identify top performing competitor ASINs to target through advertising
- Spot new entrants
- Monitor your share of voice in any category
RETAIL
This suite of dashboards visualises performance data to give you an overview of sales & marketing performance on Amazon for each of your brands.
- Sales Overview
- Dive into the detail with ASIN, Keyword Level & Custom Date ranges
ADVERTISING
- Sponsored Ads Overview
- Sponsored Ads Details
- Visualise DSP performance trends
- Paid vs Organic:
- Track your paid % of sales over time
- Understand how advertising influences overall sales
- Measure tROAS/tACOS as core KPIs
ENTERPRISE
- Custom analytics & measurement solutions through Amazon Marketing Cloud (AMC)
- Path to purchase analysis
- Lifetime customer value modelling
- Multi-channel attribution
- And much much more
- Monitor share of voice
- Multi-Brand
- Multi-Market
- Custom Analytics
Retail
All your core retail KPIs in one dashboard including Conversion Rate, Shipped COGs, Shipped Units, Glance Views, ASP, and Shipped Revenue with the opportunity to dig into weekly or monthly trended views broken down by your product category.
Advertising
- Sponsored Ads overview: track performance over time, by ad type, targeting type or product range
- Sponsored Ads detail with campaign level views
- Key DSP metrics including new to brand and performance over time
- Paid vs Organic combines retail and sponsored advertising data
Category
- Monitor your market share in any Amazon category
- Track market share vs competitor segments
- Understand category trends with visibility of category level sales
- Identify fast moving or declining sub categories
- Identify top performing competitor ASINS to target through advertising
- Spot new entrants
- Monitor your share of voice in any category
AMC
A powerful tool that allows almost infinite data points to be analysed, allowing you to answer all your advertising related questions and drive marketing effectiveness. For endemic and non-endemic advertisers.
Bespoke popular dashboards to consider:- Conversion path analysis
- New customer 360
- Lifetime customer value
- Advanced attribution
- Audience overlap
Profit Pulse 360
- Profit margin breakdown overview
- TCOS
- ASIN breakdown
- ASIN revenue vs profit matrix
- Top 10 ASINs by profit
- Detailed ASIN level individual profit over time
"Tambo Compass is used as the central hub for Amazon reporting across the UK geography here at PZ Cussons. It delivers insights, that has informed our decision making to support our Amazon strategy."
Choose your plan
Starter
FREE
1 Brand, 1 Market, 1 Login
-
RETAIL:Sales Overview
-
ADVERTISING:Sponsored Ads Overview
-
COMPASS ANALYST:
Not included
Pro
£995+VAT/month
1 Brand, 1 Market, 2 Logins
-
All included in Starter PLUS
-
RETAIL:ASIN PerformanceProfit Pulse 360
-
ADVERTISING:Sponsored Ads DetailDSP OverviewPaid vs Organic
-
COMPASS ANALYST:2 hours per monthAdditional hours available for a fee
AMC Pro
£1,850+VAT/month
1 Brand, 1 Market, 4 Logins
-
All included in Pro PLUS
-
ADVANCED ANALYTICS AMAZON MARKETING CLOUD:One dashboard per quarterAMC audience builder access
-
COMPASS ANALYST:4 hours per monthAdditional hours available for a fee
Enterprise
Brief Dependent
Multi-brand / Multi-market
Custom solutions
-
RETAIL:Sales OverviewASIN Performance
-
ADVERTISING:Sponsored Ads OverviewSponsored Ads DetailDSP OverviewPaid v Organic
-
ADVANCED ANALYTICS (AMC):Conversion Path AnalysisNew customer 360Lifetime Customer ValueAdvanced AttributionAudience Overlap
-
CATEGORY:Market ShareCategory TrendsCompetitor MonitoringShare of Voice
-
PROFIT PULSE 360
Profit margin breakdown
TCOS
ASIN breakdown
ASIN revenue vs profit matrix
Top 10 ASINS by profit
-
COMPASS ANALYST:>4 hours per month
Unlock the power of Amazon insights with Tambo Compass