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Tambo Compass Dashboard features:

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RETAIL

Sales Overview

  • Interactive overview of key metrics and performance over time
  • 360 visibility with total brand, range level and top performing ASINs view
  • Custom date ranges and period comparisons
 

ASIN Performance 

  • Identify and prioritise your immediate action plan to increase sales at an ASIN level
  • Highly actionable dashboard, plotting ASINs on a matrix comparing traffic vs conversion
  • Conversion, traffic and ASP trend visualised over time
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ADVERTISING

Sponsored Ads Overview
  • Key metrics and performance over time by ad type, targeting type or product range
Sponsored Ads Detail
  • Campaign level view to easily identify optimisation priorities and increase efficiency
DSP Overview
  • Key DSP metrics including new to brand and performance over time
Paid vs Organic
  • Combines retail and sponsored advertising data for a true 360 view
A powerful tool for analysing almost infinite data points and driving marketing effectiveness. Example dashboards:
  • Conversion path analysis
  • New customer 360
  • Lifetime customer value
  • Advanced attribution
  • Audience overlap
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CATEGORY

Market Share

  • Monitor your market share in any Amazon category
  • Track your market share vs specific competitor segments

Category Trends

  • Understand the size of prize with visibility of category level sales
  • Identify fast moving or declining sub categories

Competitor Monitoring

  • Identify top performing competitor ASINs to target through advertising
  • Spot new entrants 
  • Monitor your share of voice in any category
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RETAIL 

This suite of dashboards visualises performance data to give you an overview of sales & marketing performance on Amazon for each of your brands.

  • Sales Overview
  • Dive into the detail with ASIN, Keyword Level & Custom Date ranges

ADVERTISING

  • Sponsored Ads Overview
  • Sponsored Ads Details
  • Visualise DSP performance trends
  • Paid vs Organic:
    • Track your paid % of sales over time
    • Understand how advertising influences overall sales
    • Measure tROAS/tACOS as core KPIs
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ENTERPRISE

  • Custom analytics & measurement solutions through Amazon Marketing Cloud (AMC)
    • Path to purchase analysis
    • Lifetime customer value modelling
    • Multi-channel attribution
    • And much much more
  • Monitor share of voice
  • Multi-Brand
  • Multi-Market
  • Custom Analytics
Tambo Compass for Brands

Starter

£50+VAT/month

  • RETAIL:
    Sales Overview
  • ADVERTISING:
    Sponsored Ads Overview
Get Started

Pro

£500+VAT/month
£5,400+VAT/annual (10% discount)
  • RETAIL:
    Sales Overview
    ASIN Performance
    Profit Pulse 360
  • ADVERTISING:
    Sponsored Ads Overview
    Sponsored Ads Detail
    Paid vs Organic
Get Started

AMC Pro

£1,500+VAT/month
£16,200+VAT/annual (10% discount)
  • AMC:
    AMC Audience Builder
    AMC Insights
  • RETAIL:
    Sales Overview
    ASIN Performance
    Profit Pulse 360
  • ADVERTISING:
    Sponsored Ads Overview
    SponsoredAds Detail
    DSP Overview
    Paid vs Organic
Get Started

AMC Enterprise

£2,750+VAT/month
£28,050+VAT/annual (15% discount)
Multi-brand
Multi-market
Custom solutions
  • AMC:
    AMC Audience Builder
    AMC Insights
  • RETAIL (multi-market/brand filter):
    Sales Overview
    ASIN Performance
    Profit Pulse 360
  • ADVERTISING (multi-market/brand view):
    Sponsored Ads Overview
    Sponsored Ads Detail
    DSP Overview
    Paid v Organic
Get Started

Our terms for brands

  Starter Pro AMC Pro AMC Enterprise
#Accounts 1 1 1 1
#Markets 1 1 1 Up to 5
#Analyst Hours 0 1 2 4
Logins 1 1 2 4
Minimum Term 3 Months 3 Months 6 Months 12 Months
Notice 30 days 30 days 45 days 60 days
Payment Terms Monthly Monthly Monthly Monthly

Used and trusted by category leaders

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Optibac
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Unlock the power of Amazon insights with Tambo Compass
 
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