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Tambo Compass Dashboard features:

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RETAIL

Sales Overview

  • Interactive overview of key metrics and performance over time
  • 360 visibility with total brand, range level and top performing ASINs view
  • Custom date ranges and period comparisons
 

ASIN Performance 

  • Identify and prioritise your immediate action plan to increase sales at an ASIN level
  • Highly actionable dashboard, plotting ASINs on a matrix comparing traffic vs conversion
  • Conversion, traffic and ASP trend visualised over time
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ADVERTISING

Sponsored Ads Overview
  • Key metrics and performance over time by ad type, targeting type or product range
Sponsored Ads Detail
  • Campaign level view to easily identify optimisation priorities and increase efficiency
DSP Overview
  • Key DSP metrics including new to brand and performance over time
Paid vs Organic
  • Combines retail and sponsored advertising data for a true 360 view
A powerful tool for analysing almost infinite data points and driving marketing effectiveness. Example dashboards:
  • Conversion path analysis
  • New customer 360
  • Lifetime customer value
  • Advanced attribution
  • Audience overlap
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CATEGORY

Market Share

  • Monitor your market share in any Amazon category
  • Track your market share vs specific competitor segments

Category Trends

  • Understand the size of prize with visibility of category level sales
  • Identify fast moving or declining sub categories

Competitor Monitoring

  • Identify top performing competitor ASINs to target through advertising
  • Spot new entrants 
  • Monitor your share of voice in any category
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RETAIL 

This suite of dashboards visualises performance data to give you an overview of sales & marketing performance on Amazon for each of your brands.

  • Sales Overview
  • Dive into the detail with ASIN, Keyword Level & Custom Date ranges

ADVERTISING

  • Sponsored Ads Overview
  • Sponsored Ads Details
  • Visualise DSP performance trends
  • Paid vs Organic:
    • Track your paid % of sales over time
    • Understand how advertising influences overall sales
    • Measure tROAS/tACOS as core KPIs
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ENTERPRISE

  • Custom analytics & measurement solutions through Amazon Marketing Cloud (AMC)
    • Path to purchase analysis
    • Lifetime customer value modelling
    • Multi-channel attribution
    • And much much more
  • Monitor share of voice
  • Multi-Brand
  • Multi-Market
  • Custom Analytics
Tambo Compass for Agencies

Agency Pro

£950+VAT/month
£10,260+VAT/annual (10% discount)
  • RETAIL:
    Sales Overview
    ASIN Performance
    Profit Pulse 360
  • ADVERTISING:
    Sponsored Ads Overview
    Sponsored Ads Detail
    Paid vs Organic
  • SINGLE MARKET

Agency AMC Pro

£2,250+VAT/month
£24,300+VAT/annual (10% discount)
  • AMC:
    AMC Audience Builder
  • RETAIL:
    Sales Overview
    ASIN Performance
    Profit Pulse 360
  • ADVERTISING:
    Sponsored Ads Overview
    Sponsored Ads Detail
    DSP Overview
    Paid vs Organic
  • SINGLE MARKET

Agency AMC Expert

£3,750+VAT/month
£40,500+VAT/annual (10% discount)
  • AMC:
    AMC Audience Builder
    AMC Insights*
  • RETAIL (multi-market/brand filter):
    Sales Overview
    ASIN Performance
    Profit Pulse 360
  • ADVERTISING (multi-market/brand view):
    Sponsored Ads Overview
    SponsoredAds Detail
    DSP Overview
    Paid vs Organic
  • MULTI-MARKET

Our terms for agencies

  Agency Pro Agency AMC Pro Agency AMC Expert
# Accounts Up to 5 Up to 5 Up to 5
# Markets 1 1 Up to 5
Logins 3 5 10
Minimum Term 6 Months 12 Months 12 Months
Notice 30 days 60 days 60 days
Payment Terms 30 days in arrears 30 days in arrears 30 days in arrears

Used and trusted by category leaders

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Unlock the power of Amazon insights with Tambo Compass