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Tambo Compass is the only 360 Amazon intelligence tool designed by Amazon experts. Across a series of user friendly Retail, Advertising, AMC and Category dashboards, Tambo Compass gives you easy to understand, unparalleled actionable insights. With expert analysts to help decode your Amazon data so you can make the right business decisions fast. 

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BUILT BY AMAZON EXPERTS

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ALL YOUR AMAZON ANALYTICS IN ONE PLACE

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COMPLEX DATA SIMPLIFIED

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DEDICATED ANALYST SUPPORT

USED AND TRUSTED BY CATEGORY LEADERS

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St Tropez
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"Tambo Compass is used as the central hub for Amazon reporting across the UK geography here at PZ Cussons. It delivers insights, that has informed our decision making to support our Amazon strategy."
PzCussons
Martine Darlington, Digital Transformation Director
Register for your FREE Tambo Compass Starter package
Get Started

For the first time, all your Amazon intelligence together, ready for action.

Tambo Compass Dashboard features:

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RETAIL

Sales Overview

  • Interactive overview of key metrics and performance over time
  • 360 visibility with total brand, range level and top performing ASINs view
  • Custom date ranges and period comparisons
 

ASIN Performance 

  • Identify and prioritise your immediate action plan to increase sales at an ASIN level
  • Highly actionable dashboard, plotting ASINs on a matrix comparing traffic vs conversion
  • Conversion, traffic and ASP trend visualised over time
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ADVERTISING

Sponsored Ads Overview
  • Key metrics and performance over time by ad type, targeting type or product range
Sponsored Ads Detail
  • Campaign level view to easily identify optimisation priorities and increase efficiency
DSP Overview
  • Key DSP metrics including new to brand and performance over time
Paid vs Organic
  • Combines retail and sponsored advertising data for a true 360 view
A powerful tool for analysing almost infinite data points and driving marketing effectiveness. Example dashboards:
  • Conversion path analysis
  • New customer 360
  • Lifetime customer value
  • Advanced attribution
  • Audience overlap
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CATEGORY

Market Share

  • Monitor your market share in any Amazon category
  • Track your market share vs specific competitor segments

Category Trends

  • Understand the size of prize with visibility of category level sales
  • Identify fast moving or declining sub categories

Competitor Monitoring

  • Identify top performing competitor ASINs to target through advertising
  • Spot new entrants 
  • Monitor your share of voice in any category
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RETAIL 

This suite of dashboards visualises performance data to give you an overview of sales & marketing performance on Amazon for each of your brands.

  • Sales Overview
  • Dive into the detail with ASIN, Keyword Level & Custom Date ranges

ADVERTISING

  • Sponsored Ads Overview
  • Sponsored Ads Details
  • Visualise DSP performance trends
  • Paid vs Organic:
    • Track your paid % of sales over time
    • Understand how advertising influences overall sales
    • Measure tROAS/tACOS as core KPIs
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ENTERPRISE

  • Custom analytics & measurement solutions through Amazon Marketing Cloud (AMC)
    • Path to purchase analysis
    • Lifetime customer value modelling
    • Multi-channel attribution
    • And much much more
  • Monitor share of voice
  • Multi-Brand
  • Multi-Market
  • Custom Analytics
Register for your FREE Tambo Compass Starter package
Get Started
Choose your plan

Starter

FREE

1 Brand, 1 Market, 1 Login
 
  • RETAIL:
    Sales Overview
     
  • ADVERTISING:
    Sponsored Ads Overview
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
Register for Starter Package

Pro

£995+VAT/month

1 Brand, 1 Market, 2 Logins
 
  • RETAIL:
    Sales Overview
    ASIN Performance
  • ADVERTISING:
    Sponsored Ads Overview
    Sponsored Ads Detail
    DSP Overview
    Paid vs Organic
  • COMPASS ANALYST:
    2 hours per month
    Additional hours available for a fee
     
     
     
     
     
     
     
     
     
     
     
     
Get Pro Package

Enterprise

Brief Dependent

Multi-brand / Multi-market
Custom solutions
  • RETAIL:
    Sales Overview
    ASIN Performance
  • ADVERTISING:
    Sponsored Ads Overview
    Sponsored Ads Detail
    DSP Overview
    Paid v Organic
  • ADVANCED ANALYTICS (AMC):
    Conversion Path Analysis
    New customer 360
    Lifetime Customer Value
    Advanced Attribution
    Audience Overlap
  • CATEGORY:
    Market Share
    Category Trends
    Competitor Monitoring
    Share of Voice
  • COMPASS ANALYST:
    4 hours per month
    Additional hours available for a fee
Request Enterprise Quote
Tambo Compass AMC Path to Purchase
 

Transform marketing effectiveness with Amazon Marketing Cloud 

By leveraging Amazon Marketing Cloud, you can harness the power of data to supercharge your marketing efforts and achieve exceptional results. 

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